Mastering internal communication: Knowledge foundations and postgraduate education

Abstract

Despite its importance to employee engagement and organisational effectiveness, little scholarly attention has been paid to internal communication education. Consequently there is a vacuum in guidance on particular knowledge required for effective internal communication practice. To tackle this gap, this empirical article analyses data collected in an online survey of communication professionals. The article contributes an empirically based specialist framework for internal communication knowledge, with components beyond those found in generalist frameworks.