The conversational revolution in health promotion: Investigating chatbot impact on healthcare marketing, patient engagement, and service reach

Abstract

The healthcare landscape is undergoing a significant digital transformation, with conversational artificial intelligence, particularly chatbots, emerging as a pivotal technology to redefine health promotion strategies. This paper explores the profound influence of chatbots on healthcare marketing, patient engagement, and the expansion of service accessibility. It synthesizes current applications and anticipated developments, analyzing how these intelligent agents contribute to a more personalized and accessible healthcare ecosystem. Chatbots provide tailored communication for marketing initiatives, driving patient acquisition through immediate, interactive information They enhance patient engagement by offering personalized support, answering queries, and delivering health recommendations, thereby empowering individuals in managing their health Furthermore, these digital tools significantly extend healthcare service reach, enabling access to information and support regardless of geographical location or time constraints The integration of chatbots represents a fundamental shift in health promotion, promising improved efficiency, enhanced user experience, and a more equitable distribution of health resources. This conversational revolution stands to reshape the future of healthcare interaction and public health outcomes.