STRATEGIC MANAGEMENT PLAN FOR NISSAN MOTOR CO. LTD: NAVIGATING CHALLENGES IN A COMPETITIVE AUTOMOTIVE LANDSCAPE

Abstract

This study presents a comprehensive analysis of Nissan Motor Co. Ltd.'s strategic management plan amidst the evolving challenges of the automotive industry. The primary focus centers on the need for Nissan to navigate a competitive landscape characterized by technological disruption, shifting consumer preferences toward electric vehicles (EVs), and stringent environmental regulations. Employing a synergistic approach, the research integrates two analytical frameworks: SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis and PESTEL (Political, Economic, Social, Technological, Environmental, Legal) analysis. The methodology involves extensive qualitative and quantitative research, leveraging industry reports, corporate documents, and academic literature to contextualize Nissan's strategic position. The investigation delineates Nissan's internal and external environments, demonstrating how external factors such as political instability and economic fluctuations—exemplified by recent supply chain disruptions and impacts from the COVID-19 pandemic—affect its operational efficacy. Concurrently, the analysis reveals internal challenges relative to corporate governance and historical management controversies that have influenced stakeholder trust. Through SWOT analysis, the study identifies Nissan's robust brand equity and commitment to innovation as significant strengths, while financial vulnerabilities and operational disruptions emerge as pressing weaknesses. Informed by the findings, this essay articulates actionable strategic recommendations designed to fortify Nissan’s market position and enhance its competitive advantage. Key recommendations propose strengthened investments in research and development (R&D) focused on electric mobility, eco-friendly technologies, and initiatives aimed at achieving carbon neutrality by 2050. Furthermore, the study emphasizes the importance of cultivating stakeholder relationships and ethical corporate governance as essential elements in rebuilding public trust and enhancing reputation. Fundamentally, this investigation underscores the dual necessity of responding to external market dynamics while redefining internal operational frameworks to sustain long-term growth in an increasingly competitive automotive environment. By aligning its strategic objectives with evolving consumer trends and ecological mandates, Nissan can reposition itself as a leader in the global automotive sector, embodying both economic viability and social responsibility in its journey forward.