Bridging the gap: how business education shapes employability in architecture engineering students in Jordan

Abstract

This study explores the impact of business skills education on architecture engineering students at a Jordanian university, with a focus on how such education shapes students’ understanding of human capital, value creation, and employability. Grounded in human capital theory, this study investigates how entrepreneurial competencies contribute to students’ perceived value in the labour market. Using a case study design, we compare students who participated in the Marsam 006 business programme with those who did not. Survey data were collected to assess whether exposure to business-focussed learning enhanced entrepreneurial competencies, including self-awareness, problem-solving, and strategic thinking.