Haider, Raiyan, Shaif, Md. Farhan Israk, Ahmed, Raiyan, Nafi, Nahid Hasan, Sumon, Mahmudul Reza and Rahman, Mushfiqur (2025) Assessing the impact of influencer marketing on brand value and business revenue: An empirical and thematic analysis. International Journal of Science and Research Archive, 16 (2). pp. 471-482.
Haider, Raiyan, Juba, Jafia Tasnim and Chowdhury, Satu (2025) Exploring the link between suicidal ideation and digital environments: The hidden impact of marketing content. International Journal of Science and Research Archive, 16 (02). pp. 607-614. ISSN 25828185
Haider, Raiyan, Shaif, Md. Farhan Ishrak, Ahmed, Raiyan, Nafi, Nahid Hasan, Sumon, Mahmudul Reza and Rahman, Mushfiqur (2025) The influence of social media branding on consumer purchase behavior: A comprehensive empirical and thematic analysis. International Journal of Science and Research Archive, 16 (2). pp. 460-470.
Haider, Raiyan, Bari, Md Farhan Abrar Ibne, Osru, Afia, Nishat and Karim, Tanjim (2025) Illuminating the black box: Explainable AI for enhanced customer behavior prediction and trust. International Journal of Science and Research Archive, 15 (3). pp. 247-268.
Haider, Raiyan, Bari, Farhan Abrar Ibne, Osru, Afia, Nishat and Mugdho, Mohammad Abiduzzaman khan (2025) Leveraging internet of things data for real-time marketing: Opportunities, challenges, and strategic implications. International Journal of Science and Research Archive, 15 (3). pp. 1657-1663.
Haider, Raiyan, Megha, Wahida Ahmed, Juba, Jafia Tasnim, Alamgir, Aroa and Ahmad, Labib (2025) The conversational revolution in health promotion: Investigating chatbot impact on healthcare marketing, patient engagement, and service reach. International Journal of Science and Research Archive, 15 (3). pp. 1585-1592. ISSN 2582-8185
Haider, Raiyan, Bari, Md Farhan Abrar Ibne, Shaif, Md. Farhan Israk and Rahman, Mushfiqur (2025) Engineering hyper-personalization: Software challenges and brand performance in AI-driven digital marketing management: An empirical study. International Journal of Science and Research Archive, 15 (2). pp. 1122-1141.
Haider, Raiyan, Bari, Md Farhan Abrar Ibne, Shaif, Md. Farhan Israk, Rahman, Mushfiqur, Ohi, Md. Nahid Hossain and Rahman, Kazi Md Mashrur (2025) Quantifying the Impact: Leveraging AI-Powered Sentiment Analysis for Strategic Digital Marketing and Enhanced Brand Reputation Management. International Journal of Science and Research Archive, 15 (2). pp. 1103-1121.