Gbadamosi, Ayantunji, Bamber, David, Sani, Kareem Folohunso, Panditharathna, Roshan, Hossain, Md Ismil and Edwin, Cedric Aimal (2025) Tourism, Place Branding, and Consumer Behaviour. In: Brands, Branding, and Consumerism. Palgrave Macmillan, pp. 223-273. ISBN 978-3-031-80858-6