Lakeridou, Rafaella Maria and Karpasitis, Christos (2021) Graphic signage through the lens of COVID-19: The superhero in changing social behaviour. Sento, 3 . pp. 27-35. ISSN 2632-2455
Karpasitis, Christos and Kaniadakis, Antonios (2015) Social media as marketing information systems: Co-creation in viral advertising. In: Trends and Innovations in Marketing Information Systems. IGI Global, pp. 176-195. ISBN 9781466684591
Karpasitis, Christos, Polycarpou, Irene, Kvasova, Olga and Kaniadakis, Antonios (2019) "I See, I Hear, I Speak": How Audiovisuals Affect Brand Video Virality. In: International Conference on Research in Advertising, 27-29 June, 2019, Krems, Austria.
Karpasitis, Christos, Polycarpou, Irene and Kaniadakis, Antonios (2018) The Role of Music in Viral Video Advertisements. In: ECSM18, 21-22 June, 2018, Limerick, Ireland.
Karpasitis, Christos (2015) The role of social media users in brand video virality. In: ECSM15 Conference, July 2015, Porto, Portugal.
Karpasitis, Christos (2017) Brand video virality: The role of audio, visual and plot characteristics. Doctoral thesis, University of Central Lancashire.