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Donlan, Leah orcid iconORCID: 0000-0002-1320-2803 (2011) Intention .v. Reality: Exploring the use of Facebook for teaching and learning in three sports marketing modules. In: Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever. Academy of Marketing, Liverpool. ISBN 978-0-9561122-34

Donlan, Leah orcid iconORCID: 0000-0002-1320-2803 (2010) Sports Sponsorship As A Tool For Customer Engagement. In: Academy of Marketing Conference 2010: Transformational Marketing, 6 to 8 July 2010, Coventry University, Coventry, UK.

Donlan, Leah orcid iconORCID: 0000-0002-1320-2803 (2009) Determining the brand-building success of sponsorship. In: Academy of Marketing Annual Conference 2009, 7th to 9th July 2009, Leeds Metropolitan University, Leeds, UK.

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