Items where Subject is "N500 - Marketing"

Article

Ali-Knight, Jane, Kerr, Gary, Stewart, Hannah and Holmes, Kirsten (2023) Festival hiatus, resilience and innovation during COVID-19: learnings from the Edinburgh festivals. International Journal of Event and Festival Management, 14 (2). pp. 170-188. ISSN 1758-2954

Anagnostopoulos, Christos ORCID: 0000-0001-7470-5191, Parganas, Petros, Chadwick, Simon and Fenton, Alex (2018) Branding in Pictures: Using Instagram as a Brand Management Tool in Professional Team Sport Organisations. European Sport Management Quarterly . ISSN 1618-4742

Boso, Nathaniel, Donbesuur, Francis ORCID: 0000-0003-3793-802X, Bendega, Terver, Annan, Jonathan and Adeola, Ogechi (2017) Does organizational creativity always drive market performance? Psychology and Marketing, 34 (11). pp. 1004-1015. ISSN 0742-6046

Jarratt, David ORCID: 0000-0002-7244-428X, Phelan, Christopher James, Wain, Jenny and Dale, Sarah (2019) Developing a sense of place toolkit: Identifying destination uniqueness. Tourism and Hospitality Research, 19 (4). pp. 408-421. ISSN 1467-3584

Makrides, Anna, Kvasova, Olga, Thrassou, Alkis, Hadjielias, Elias and Ferraris, Alberto (2021) Consumer cosmopolitanism in international marketing research: a systematic review and future research agenda. International Marketing Review . ISSN 0265-1335

Olawunmi, Christiana Adeola and Clarke, Andrew Paul ORCID: 0000-0003-4291-9851 (2022) Analysing the marketing strategies that fish farming businesses in the UK can use to gain a competitive advantage. Journal of Enterprising Communities: People and Places in the Global Economy . ISSN 1750-6204

Parganas, Petros, Papadimitriou, Dimitra, Anagnostopoulos, Christos ORCID: 0000-0001-7470-5191 and Theodoropoulos, Anastasios (2017) Linking sport team sponsorship to perceived switching cost and switching intentions. European Sport Management Quarterly, 17 (4). pp. 457-484. ISSN 1618-4742

Pillon, Francois and Hadjielias, Elias (2017) Strategic Account Management as a value co-creation selling model in the Pharmaceutical Industry. Journal of Business and Industrial Marketing, 32 (2). pp. 310-325. ISSN 0885-8624

Raj, Anup, Kuznetsov, Andrei ORCID: 0000-0003-4539-0711 and Arun, Thankom Gopinath (2020) Culture of Sustainability and Marketing Orientation of Indian Agribusiness in implementing CSR Programs—Insights from Emerging Market. Journal of Risk and Financial Management, 13 (11). e269. ISSN 1911-8066

Roberts, Samantha, Chadwick, Simon and Anagnostopoulos, Christos ORCID: 0000-0001-7470-5191 (2017) Sponsorship programmes and corruption in sport: management responses to a growing threat. Journal of Strategic Marketing . pp. 1-18. ISSN 0965-254X

Rodriguez, Gillian ORCID: 0000-0003-2355-4295 (2020) “Shared landscapes: The impact of residents' visual and sensual perceptions of regional meat production on brand development”. Journal of Place Management and Development .

Ryding, Daniella, Campaniolo, Daniela and Carey, Robin ORCID: 0000-0002-1016-7694 (2014) Customer expectations and perceptions of food product quality in the UK discount grocery sector. International Journal of Business and Globalisation, 13 (1). p. 91. ISSN 1753-3627

Ryding, Daniella, Navrozidou, Anna and Carey, Robin ORCID: 0000-0002-1016-7694 (2014) The impact of eco-fashion strategies on male shoppers' perceptions of brand image and loyalty. International Journal of Business and Globalisation, 13 (2). p. 173. ISSN 1753-3627

Ryding, Daniella, Vignali, Gianpaolo, Caratù, Myriam, Wang, Yen Yin and Carey, Robin ORCID: 0000-0002-1016-7694 (2015) 21st century luxury fashion retailers' marketing strategies for customer satisfaction: UK perspective. International Journal of Business and Globalisation, 16 (1). p. 79. ISSN 1753-3627

Ryding, Daniella, Vignali, Gianpaolo, Carey, Robin ORCID: 0000-0002-1016-7694 and Wu, Mengfei (2015) The relative significance of product quality attributes driving customer satisfaction within the fast fashion market: a UK perspective. International Journal of Business Performance Management, 16 (2/3). p. 280. ISSN 1368-4892

Sherrington, Anna Maria ORCID: 0000-0003-3950-4022, Oakes, S and Hunter-Jones, P (2021) Advertising healthy eating to young consumers: insights from English and Swedish adolescents. Journal of Marketing Management, 37 (15-16). pp. 1624-1655. ISSN 0267-257X

Stone, Philip ORCID: 0000-0002-9632-1364 (2005) Book Review: Niche Tourism: Contemporary Issues, Trends and Cases. Journal of Vacation Marketing, 11 (2). pp. 191-192. ISSN 1356-7667

Stone, Philip ORCID: 0000-0002-9632-1364 (2009) Book Review: Prison: Cultural Memory and Dark Tourism By Jacqueline Z. Wilson Peter Lang, New York, 2008; xii+256pp Hardback ISBN: 978–1–4331–0279–0 €47.00, £35.30, US$72.95. Journal of Vacation Marketing, 15 (2). pp. 195-197. ISSN 1356-7667

Stone, Philip ORCID: 0000-0002-9632-1364 and Stewart, Hannah (2024) ‘Haunted Happenings and the Urban Supernatural’: Dark Events and Placemaking in Salem, USA. Revenant Journal, 11 . pp. 37-58.

Book Section

Celik Elmer, Candan ORCID: 0000-0001-9649-9421, Larson, Mitchell J. ORCID: 0000-0002-5506-0815 and Smart, Andrea (2014) The transformation of values in American magazine advertisements between 1965–2005. In: We Are What We Sell: How Advertising Shapes American Life… And Always Has. Bloomsbury Publishing, California, US. ISBN 978-0-313-39244-3

Ensari, Muhterem-Sebnem ORCID: 0000-0002-3173-2568 (2018) Competitive Dynamics in Turkey. In: Marketing Management in Turkey (Marketing in Emerging Markets). Emerald, pp. 165-198. ISBN 978-1-78714-558-0

Sherrington, Anna Maria ORCID: 0000-0003-3950-4022 (2024) Takeaway coffee: The interplay between convenience and sustainability. In: Creating New Roles for a Sustainable Economy: Digitalization, Green Enterprises and Organizational Challenges. Palgrave Studies in Governance, Leadership and Responsibility (1). Palgrave Macmillan, pp. 71-99. ISBN 978-3-031-61550-4

Sherrington, Anna Maria ORCID: 0000-0003-3950-4022, Oakes, Steve and Hunter-Jones, Philippa (2017) Amplifying the voices of young consumers in food advertising research. In: Young Consumer Behaviour: A Research Companion. Routledge, London, pp. 246-267. ISBN 978-0-415-79008-6

Conference or Workshop Item

UNSPECIFIED (2016) Engaging with Millennials and Generation Z: commercial opportunities, trends and marketing strategies. In: Westminster Media Forum Keynote Seminar: Engaging with Millennials and Generation Z: commercial opportunities, trends and marketing strategies, Morning, Tuesday, 22nd November 2016, St Martin-in-the-Fields, Trafalgar Square, London WC2N 4JJ. (Unpublished)

Karpasitis, Christos, Polycarpou, Irene and Kaniadakis, Antonios (2018) The Role of Music in Viral Video Advertisements. In: ECSM18, 21-22 June, 2018, Limerick, Ireland.

Karpasitis, Christos, Polycarpou, Irene, Kvasova, Olga and Kaniadakis, Antonios (2019) "I See, I Hear, I Speak": How Audiovisuals Affect Brand Video Virality. In: International Conference on Research in Advertising, 27-29 June, 2019, Krems, Austria.

Rodriguez, Gillian ORCID: 0000-0003-2355-4295 (2018) Cumbrian Salt Marsh Lamb experienced in the landscape of the litoral:Local consumer perceptions of quality. In: Livestock, Environment and People (LEAP), 07/11/2018, St Anne's College, Oxford University.

Rodriguez, Gillian ORCID: 0000-0003-2355-4295 (2018) Knowing Food and Knowing Self by Reference to the Landscape: The Case of Herdwick Lamb. In: The Meaning of Food Interdisciplinary Conference on Representations of Food in the Arts & Humanities, 26-28 April 2018, Greensboro, NC, United States. (Unpublished)

Rodriguez, Gillian ORCID: 0000-0003-2355-4295 (2017) The Local Consumers’ Gaze Interpreted as Regional Food Brand Essence. In: the 4th Corfu Symposium on Managing & Marketing Places, 24-27 April 2017, Corfu, Greece.

Rodriguez, Gillian ORCID: 0000-0003-2355-4295 (2016) The Potential Manifestation Of Place As A Brand Component Of Regional Meat: The Case of Herdwick Lamb. In: Bangor University - 1st Consumer Research Summit, 22 April 2016, Broadgate Tower, London.

Sherrington, Anna Maria ORCID: 0000-0003-3950-4022 (2022) Takeaway coffee: The interplay between convenience and sustainability. In: 9th International Conference on Social Responsibility, Ethics and Sustainable Business, 15-16 September 2022, Mid Sweden University, Ostersund, Sweden.

Sherrington, Anna Maria ORCID: 0000-0003-3950-4022 (2023) The attitude-behaviour gap in sustainable consumer behaviour: a study of generations Y and Z. In: 10th International Conference on Social Responsibility, Ethics and Sustainable Business, 14th-15th September 2023, Bucharest University of Economic Studies.

Stone, Philip ORCID: 0000-0002-9632-1364 (2023) ‘Making Tragic Places’: Dark Tourism and the Manchester Bee. In: Tourism Places: Visitor Economies and Mobilities in an Age of Crisis Conference, 7-8 June, 2023, Institute of Place Management, Manchester Met University.

Thesis

Zascerinska, Santa (2022) Kicking the bucket or living life to the full? Socio- psychological motivations for compiling a bucket list. Doctoral thesis, University of Central Lancashire.