Shen, Wangbing, Gu, Haixia, Ball, Linden ORCID: 0000-0002-5099-0124, Yuan, Yuan, Yu, Cheng, Shi, Rong and Huang, Taozhen (2020) The impact of advertising creativity, warning-based appeals and green dispositions on the attentional effectiveness of environmental advertisements. Journal of Cleaner Production, 271 . p. 122618. ISSN 0959-6526
Shen, Wangbing, Liu, Zongying, Ball, Linden ORCID: 0000-0002-5099-0124, Huang, Taozhen, Yuan, Yuan, Bai, Haiping and Hua, Meifeng (2020) Easy to Remember, Easy to Forget? The Memorability of Creative Advertisements. Creativity Research Journal, 32 (3). pp. 313-322. ISSN 1040-0419