Items where Author is "Huang, Taozhen"

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Article

Shen, Wangbing, Gu, Haixia, Ball, Linden orcid iconORCID: 0000-0002-5099-0124, Yuan, Yuan, Yu, Cheng, Shi, Rong and Huang, Taozhen (2020) The impact of advertising creativity, warning-based appeals and green dispositions on the attentional effectiveness of environmental advertisements. Journal of Cleaner Production, 271 . p. 122618. ISSN 0959-6526

Shen, Wangbing, Liu, Zongying, Ball, Linden orcid iconORCID: 0000-0002-5099-0124, Huang, Taozhen, Yuan, Yuan, Bai, Haiping and Hua, Meifeng (2020) Easy to Remember, Easy to Forget? The Memorability of Creative Advertisements. Creativity Research Journal, 32 (3). pp. 313-322. ISSN 1040-0419

This list was generated on Fri Apr 26 13:05:40 2024 UTC.