Parganas, Petros and Anagnostopoulos, Christos ORCID: 0000-0001-7470-5191
(2021)
Social Media and Sponsorship in Sport.
In:
Social Media in Sport.
World Scientific, pp. 253-286.
ISBN 978-981-123-765-2
Anagnostopoulos, Christos ORCID: 0000-0001-7470-5191, Parganas, Petros, Chadwick, Simon and Fenton, Alex
(2018)
Branding in Pictures: Using Instagram as a Brand Management Tool in Professional Team Sport Organisations.
European Sport Management Quarterly
.
ISSN 1618-4742
Parganas, Petros, Papadimitriou, Dimitra, Anagnostopoulos, Christos ORCID: 0000-0001-7470-5191 and Theodoropoulos, Anastasios
(2017)
Linking sport team sponsorship to perceived switching cost and switching intentions.
European Sport Management Quarterly, 17
(4).
pp. 457-484.
ISSN 1618-4742
Anagnostopoulos, Christos ORCID: 0000-0001-7470-5191, Gillooly, Leah, Cook, David, Parganas, Petros and Chadwick, Simon
(2016)
Stakeholder communication in 140 characters or less: A study of community sport foundations.
Voluntas: International Journal of Voluntary and Nonprofit Organizations
.
pp. 1-27.
ISSN 0957-8765
Parganas, Petros, Anagnostopoulos, Christos ORCID: 0000-0001-7470-5191 and Chadwick, Simon
(2015)
“You’ll Never Tweet Alone”: Managing Sports Brands through Social Media.
Journal of Brand Management, 22
(7).
pp. 551-568.
ISSN 1350-231X