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Items where Author is "Parganas, Petros"

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Number of items: 5.

Article

Anagnostopoulos, Christos ORCID: 0000-0001-7470-5191, Parganas, Petros, Chadwick, Simon and Fenton, Alex (2018) Branding in Pictures: Using Instagram as a Brand Management Tool in Professional Team Sport Organisations. European Sport Management Quarterly . ISSN 1618-4742

Parganas, Petros, Papadimitriou, Dimitra, Anagnostopoulos, Christos ORCID: 0000-0001-7470-5191 and Theodoropoulos, Anastasios (2017) Linking sport team sponsorship to perceived switching cost and switching intentions. European Sport Management Quarterly, 17 (4). pp. 457-484. ISSN 1618-4742

Anagnostopoulos, Christos ORCID: 0000-0001-7470-5191, Gillooly, Leah, Cook, David, Parganas, Petros and Chadwick, Simon (2016) Stakeholder communication in 140 characters or less: A study of community sport foundations. Voluntas: International Journal of Voluntary and Nonprofit Organizations . pp. 1-27. ISSN 0957-8765

Parganas, Petros, Anagnostopoulos, Christos ORCID: 0000-0001-7470-5191 and Chadwick, Simon (2015) “You’ll Never Tweet Alone”: Managing Sports Brands through Social Media. Journal of Brand Management, 22 (7). pp. 551-568. ISSN 1350-231X

Book Section

Parganas, Petros and Anagnostopoulos, Christos ORCID: 0000-0001-7470-5191 (2021) Social Media and Sponsorship in Sport. In: Social Media in Sport. World Scientific, pp. 253-286. ISBN 978-981-123-765-2

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