How does public perception of the what major UK superstores are doing to protect the environment relate to the stores’ published Environmental Policies.

Abstract

Environmental damage is an ever increasing problem. As supermarkets are a main
source of the general publics waist I have looked at what the superstores are doing to
help reduce their involvement in environmental damage. I am also trying to see if the
Environmental policies that the stores have adopted are getting across to the general
public. I have surveyed what the store has published about their environmental
policies. I have also conducted questionnaires to get the publics view and knowledge
on what the stores are doing.
I found that very little of the information that is published on the superstores polices is
getting across to the public. It is mainly the measures that are being clearly advertised
in stores that are getting through to the customers.
For the study to be more reliable a larger population would be sampled, from a wider
area. The study would also benefit if it focused on less and went into it in more detail,
e.g. just look at whether the environmental policies of one store are getting across to
the customer.