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Intention .v. Reality: Exploring the use of Facebook for teaching and learning in three sports marketing modules

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Donlan, Leah orcid iconORCID: 0000-0002-1320-2803 (2011) Intention .v. Reality: Exploring the use of Facebook for teaching and learning in three sports marketing modules. In: Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever. Academy of Marketing, Liverpool. ISBN 978-0-9561122-34

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