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A field guide to Usability Testing

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Freidman, Vitaly and Mielke, Cosima, eds. (2013) A field guide to Usability Testing. Smashing Magazine, Freiburg, Germany. ISBN 978-3-943075-31-1

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Abstract

Testing usability is vital to creating a successful website—even more so if its an e-commerce website, a complex app or any other complicated project. Unlike interviews and focus groups, a well-designed user test measures actual performance. This eBook provides a guide to A/B testing, multivariate testing, tips for increasing conversion rates and a review of testing methods and tools.

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