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Effective Copywriting

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Mielke, Cosima, ed. (2013) Effective Copywriting. Smashing Magazine, Freiburg, Germany. ISBN 978-3-94454013-9

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Abstract

Writing for the Web has many facets and uses. As one of the most sought-after and needed skills, it has often become an exercise of bringing together a brand with a voice. This eBook takes a look at many different aspects of copywriting in the online sector. From avoiding pitfalls to optimizing content and turning words into marketing tools, this book highlights the real-word experiences of Smashing’s authors. Perfect for those looking to get into the world of content development for online platforms, this eBook expertly pinpoints the key things one must know before beginning a journey into copywriting.

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