“I didn’t know that had a name. I am Astronist”: Analysing Online Reactions to Astronism

Abstract

In July 2024, the Astronist Institution published a video on TikTok that, within a week, amassed thousands of views and, up to that point, was the single largest exposure to the public that Astronism received after being founded in 2013. Since being posted, the video has received over 77,000 views, over 1,150 likes, over 120 comments and 297 shares on the platform. The mixed response to the video among members of the public prompts the question: How have people reacted to Astronism so far online? By scouring the internet for reactions to the story of how Astronism was founded and Astronist beliefs and practices, this article answers that question. In turn, it develops an ethnography of Astronists and non-Astronists about their initial response to content published by the Astronist Institution. The article begins by focusing on the “What is Astronism?” video posted on TikTok but broadens its scope to address reactions to Astronism appearing on other platforms. The aim is to analyse comments on the TikTok video and elsewhere to understand early forms of Astronist self-identification, lines of criticism against Astronist doctrine and the themes that people tend to raise whenever they discuss Astronism.