Items where Subject is "N550 - International marketing"

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Number of items at this level: 5.

K

Karpasitis, Christos, Polycapou, Irene and Kaniadakis, Antonios (2018) The Role of Music in Viral Video Advertisements. In: ECSM18, 21-22 June, 2018, Limerick, Ireland.

L

Leonidou, Leonidas, Kvasova, Olga, Christodoulides, Paul and Tokar, Sergii (2019) Personality traits, consumer animosity, and foreign product avoidance: The moderating role of individual cultural characteristics. Journal of International Marketing . ISSN 1069-031X

M

Makrides, Anna, Kvasova, Olga, Thrassou, Alkis, Hadjielias, Elias and Ferraris, Alberto (2021) Consumer cosmopolitanism in international marketing research: a systematic review and future research agenda. International Marketing Review . ISSN 0265-1335

S

Slater, Deborah Anne and Stone, Philip orcid iconORCID: 0000-0002-9632-1364 (2024) ‘Looking Up’: Exploring Night Skies and Astro-Tourist Sensory Experiences. In: Sensory Tourism: Senses and Sense-scapes Encompassing Tourism Destinations. Centre for Agriculture and Bioscience International (CABI), Boston, USA. (In Press)

Stone, Philip orcid iconORCID: 0000-0002-9632-1364 and Stewart, Hannah (2024) ‘Haunted Happenings and the Urban Supernatural’: Dark Events and Placemaking in Salem, USA. Revenant Journal .

This list was generated on Thu Apr 25 14:26:39 2024 UTC.