Items where Subject is "N550 - International marketing"

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Group by: Creators | Item Type
Number of items at this level: 7.

Article

Abubakar, Abdullahi Giza orcid iconORCID: 0009-0003-4880-0816, Sadiq, Ibrahim Abubakar, Geyi, Dan'asabe Godwin, Aujara, Shamsuddeen Musa, Dabok, Mukdem Mark and Loko, Rahmat Muhammad (2023) Sustainable Business Models and Grassroots Frugal Innovations in Developing Countries. World Journal of Advanced Research and Reviews, 2 (12). pp. 1166-1177.

Christofi, Michael, Kvasova, Olga and Hadjielias, Elias (2024) COVID-19 pandemic: advancing international marketing theory and guiding practice. International Marketing Review, 41 (7). pp. 140-162. ISSN 0265-1335

Leonidou, Leonidas, Kvasova, Olga, Christodoulides, Paul and Tokar, Sergii (2019) Personality traits, consumer animosity, and foreign product avoidance: The moderating role of individual cultural characteristics. Journal of International Marketing . ISSN 1069-031X

Makrides, Anna, Kvasova, Olga, Thrassou, Alkis, Hadjielias, Elias and Ferraris, Alberto (2021) Consumer cosmopolitanism in international marketing research: a systematic review and future research agenda. International Marketing Review . ISSN 0265-1335

Stone, Philip orcid iconORCID: 0000-0002-9632-1364 and Stewart, Hannah (2024) ‘Haunted Happenings and the Urban Supernatural’: Dark Events and Placemaking in Salem, USA. Revenant Journal, 11 . pp. 37-58.

Book Section

Slater, Deborah Anne and Stone, Philip orcid iconORCID: 0000-0002-9632-1364 (2024) ‘Looking Up’: Exploring Night Skies and Astro-Tourist Sensory Experiences. In: Sensory Tourism: Senses and Sense-scapes Encompassing Tourism Destinations. Centre for Agriculture and Bioscience International (CABI), Boston, USA. ISBN 978-1-80062-358-3

Conference or Workshop Item

Karpasitis, Christos, Polycarpou, Irene and Kaniadakis, Antonios (2018) The Role of Music in Viral Video Advertisements. In: ECSM18, 21-22 June, 2018, Limerick, Ireland.

This list was generated on Fri May 9 16:51:22 2025 UTC.