Items where Subject is "N561 - Advertising"

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Number of items at this level: 6.


Celik Elmer, Candan orcid iconORCID: 0000-0001-9649-9421, Larson, Mitchell J. orcid iconORCID: 0000-0002-5506-0815 and Smart, Andrea (2014) The transformation of values in American magazine advertisements between 1965–2005. In: We Are What We Sell: How Advertising Shapes American Life… And Always Has. Praeger, California, US. ISBN 978-0-313-39244-3

Celik, Candan orcid iconORCID: 0000-0001-9649-9421 and Jular, Jan Sanem (2017) Empirical illustration of social change in Turkey through magazine advertisements (1965-2014). Global Media Journal [Turkish Edition], 8 (15). ISSN 1309-7601


Karpasitis, Christos, Polycapou, Irene and Kaniadakis, Antonios (2018) The Role of Music in Viral Video Advertisements. In: ECSM18, 21-22 June, 2018, Limerick, Ireland.

Karpasitis, Christos, Polycarpou, Irene, Kvasova, Olga and Kaniadakis, Antonios (2019) "I See, I Hear, I Speak": How Audiovisuals Affect Brand Video Virality. In: International Conference on Research in Advertising, 27-29 June, 2019, Krems, Austria.


Shen, Wangbing, Bai, Haiping, Yuan, Yuan, Ball, Linden orcid iconORCID: 0000-0002-5099-0124 and Lu, Fang (2021) Quantifying the roles of conscious and unconscious processing in insight-related memory effectiveness within standard and creative advertising. Psychological Research . ISSN 0340-0727

Sherrington, Anna Maria, Oakes, S and Hunter-Jones, P (2021) Advertising healthy eating to young consumers: insights from English and Swedish adolescents. Journal of Marketing Management, 37 (15-16). pp. 1624-1655. ISSN 0267-257X

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