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Items where Subject is "N561 - Advertising"

[up]

JACS Subject Coding System - Principal Subjects (8)
- N - Business & administrative studies (8)
  - N561 - Advertising (8)

Group by: Creators | Item Type

Jump to: A | C | K | S

Number of items at this level: 8.

A

Abubakar, Abdullahi Giza ORCID: 0009-0003-4880-0816, Sadiq, Ibrahim Abubakar, Geyi, Dan'asabe Godwin, Aujara, Shamsuddeen Musa, Dabok, Mukdem Mark and Loko, Rahmat Muhammad (2023) Sustainable Business Models and Grassroots Frugal Innovations in Developing Countries. World Journal of Advanced Research and Reviews, 2 (12). pp. 1166-1177.

C

Celik Elmer, Candan ORCID: 0000-0001-9649-9421, Larson, Mitchell J. ORCID: 0000-0002-5506-0815 and Smart, Andrea (2014) The transformation of values in American magazine advertisements between 1965–2005. In: We Are What We Sell: How Advertising Shapes American Life… And Always Has. Bloomsbury Publishing, California, US. ISBN 978-0-313-39244-3

Celik, Candan ORCID: 0000-0001-9649-9421 and Jular, Jan Sanem (2017) Empirical illustration of social change in Turkey through magazine advertisements (1965-2014). Global Media Journal [Turkish Edition], 8 (15). ISSN 1309-7601

K

Karpasitis, Christos, Polycarpou, Irene and Kaniadakis, Antonios (2018) The Role of Music in Viral Video Advertisements. In: ECSM18, 21-22 June, 2018, Limerick, Ireland.

Karpasitis, Christos, Polycarpou, Irene, Kvasova, Olga and Kaniadakis, Antonios (2019) "I See, I Hear, I Speak": How Audiovisuals Affect Brand Video Virality. In: International Conference on Research in Advertising, 27-29 June, 2019, Krems, Austria.

S

Shen, Wangbing, Bai, Haiping, Yuan, Yuan, Ball, Linden ORCID: 0000-0002-5099-0124 and Lu, Fang (2021) Quantifying the roles of conscious and unconscious processing in insight-related memory effectiveness within standard and creative advertising. Psychological Research . ISSN 0340-0727

Shen, Wangbing, Ball, Linden ORCID: 0000-0002-5099-0124 and Richardson, Beth Helen ORCID: 0000-0001-8738-9925 (2023) Creative Cognition in Advertising. In: The Routledge International Handbook of Creative Cognition. Routledge, London. ISBN 9781003009351

Sherrington, Anna Maria ORCID: 0000-0003-3950-4022, Oakes, S and Hunter-Jones, P (2021) Advertising healthy eating to young consumers: insights from English and Swedish adolescents. Journal of Marketing Management, 37 (15-16). pp. 1624-1655. ISSN 0267-257X

This list was generated on Sat Apr 19 11:44:10 2025 UTC.