Items where Subject is "N561 - Advertising"

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Group by: Creators | Item Type
Number of items at this level: 7.

Article

Celik, Candan orcid iconORCID: 0000-0001-9649-9421 and Jular, Jan Sanem (2017) Empirical illustration of social change in Turkey through magazine advertisements (1965-2014). Global Media Journal [Turkish Edition], 8 (15). ISSN 1309-7601

Shen, Wangbing, Bai, Haiping, Yuan, Yuan, Ball, Linden orcid iconORCID: 0000-0002-5099-0124 and Lu, Fang (2021) Quantifying the roles of conscious and unconscious processing in insight-related memory effectiveness within standard and creative advertising. Psychological Research . ISSN 0340-0727

Sherrington, Anna Maria orcid iconORCID: 0000-0003-3950-4022, Oakes, S and Hunter-Jones, P (2021) Advertising healthy eating to young consumers: insights from English and Swedish adolescents. Journal of Marketing Management, 37 (15-16). pp. 1624-1655. ISSN 0267-257X

Book Section

Celik Elmer, Candan orcid iconORCID: 0000-0001-9649-9421, Larson, Mitchell J. orcid iconORCID: 0000-0002-5506-0815 and Smart, Andrea (2014) The transformation of values in American magazine advertisements between 1965–2005. In: We Are What We Sell: How Advertising Shapes American Life… And Always Has. Bloomsbury Publishing, California, US. ISBN 978-0-313-39244-3

Shen, Wangbing, Ball, Linden orcid iconORCID: 0000-0002-5099-0124 and Richardson, Beth Helen orcid iconORCID: 0000-0001-8738-9925 (2023) Creative Cognition in Advertising. In: The Routledge International Handbook of Creative Cognition. Routledge, London. ISBN 9781003009351

Conference or Workshop Item

Karpasitis, Christos, Polycarpou, Irene and Kaniadakis, Antonios (2018) The Role of Music in Viral Video Advertisements. In: ECSM18, 21-22 June, 2018, Limerick, Ireland.

Karpasitis, Christos, Polycarpou, Irene, Kvasova, Olga and Kaniadakis, Antonios (2019) "I See, I Hear, I Speak": How Audiovisuals Affect Brand Video Virality. In: International Conference on Research in Advertising, 27-29 June, 2019, Krems, Austria.

This list was generated on Mon Nov 18 09:38:24 2024 UTC.