Abubakar, Abdullahi Giza ORCID: 0009-0003-4880-0816, Sadiq, Ibrahim Abubakar, Geyi, Dan'asabe Godwin, Aujara, Shamsuddeen Musa, Dabok, Mukdem Mark and Loko, Rahmat Muhammad
(2023)
Sustainable Business Models and Grassroots Frugal Innovations in Developing Countries.
World Journal of Advanced Research and Reviews, 2
(12).
pp. 1166-1177.
Karpasitis, Christos (2017) Brand video virality: The role of audio, visual and plot characteristics. Doctoral thesis, University of Central Lancashire.
Karpasitis, Christos, Polycarpou, Irene, Kvasova, Olga and Kaniadakis, Antonios (2019) "I See, I Hear, I Speak": How Audiovisuals Affect Brand Video Virality. In: International Conference on Research in Advertising, 27-29 June, 2019, Krems, Austria.