Items where Subject is "N590 - Marketing not elsewhere classified"

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Group by: Creators | Item Type
Number of items at this level: 2.

Conference or Workshop Item

Karpasitis, Christos, Polycarpou, Irene, Kvasova, Olga and Kaniadakis, Antonios (2019) "I See, I Hear, I Speak": How Audiovisuals Affect Brand Video Virality. In: International Conference on Research in Advertising, 27-29 June, 2019, Krems, Austria.

Thesis

Karpasitis, Christos (2017) Brand video virality: The role of audio, visual and plot characteristics. Doctoral thesis, University of Central Lancashire.

This list was generated on Fri Apr 19 15:41:14 2024 UTC.