Michail, Antonios (2011) An investigation of the relationship between value chain activities and generic strategies in Small and Medium-sized Enterprises in UK manufacturing. Doctoral thesis, University of Central Lancashire.
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In this study an in depth investigation of successful
competitive strategies for small to medium-sized enterprises (SMEs) is undertaken. The overall aim of this study is to analyse the strategic orientation of UK Manufacturing SMEs. In the process, it will test Porter’s (1980, 1985) theoretical framework of generic strategies and thus evaluate firms’ preferred strategic synthesis. It will, therefore, test the efficacy of the value chain and develop any specific pattern that relates to a combination strategy.
The investigation of the above objectives is undertaken utilising a mixed research methodology with the purpose of examining the applicability of existing competitive strategy frameworks (phase 1) and testing a new theoretical framework that incorporates additional dimensions of strategy (phase 2). During phase 1, Porter’s framework is employed to investigate SMEs’ strategic orientation as a means to achieve sustainable competitive advantage. A semi-structured questionnaire is employed and the analysis is carried out by means of factor and cluster analysis to identify strategic variables currently employed by SMEs. During phase 2, the theoretical framework is operationalised to bridge the gap within the literature and existing empirical research. Its purpose is to identify forms of successful competitive strategies of UK MSMEs as they are formulated and implemented in firms’ value chain activities. The data was collected through a number of semi-structured interviews and the analysis was based on data categorisation.
The findings indicate that Porter’s (1980) single generic strategies are not the best option for UK MSMEs for gaining competitive advantage and that the
|Item Type:||Thesis (Doctoral)|
|Uncontrolled Keywords (separate with ;):||Competitive strategy; business strategy; UK; empirical study; Porter’s generic strategies; generic strategies; firm performance; strategic management; manufacturing industry|
|Subjects:||Engineering > Production & manufacturing engineering|
Mass communications & documentation > Library studies
Mass communications & documentation > Information services
Mass communications & documentation > Information services not elsewhere classified
|Schools:||College of Business, Law & Applied Social Studies > School of Business|
|Deposited By:||Khalil Ahmed Patel|
|Deposited On:||12 Mar 2012 16:46|
|Last Modified:||17 May 2016 12:27|
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